#TopTip – Social Media

Make a plan.Like most things in life, social media marketing takes a bit of research and planning to ensure a positive result. By creating a social media marketing plan, you give yourself guidelines by which to implement, and then track, your posts. The plan should include any goals and objectives you have, as well as your ideal audience. The more detailed you are in your preparation, the easier it will be to stay on target.

Katie Witherspoon
Director of Communications & Events

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